Patrick Johnson 
This past Saturday, January 21st, Nike Basketball and Jordan Brand opened their largest basketball-focused retail location in China at Beijing’s EC Mall. The 6,550 square-foot retail space features the latest in Nike’s personalized store experiences ranging from the Nike+ Basketball Trial Zone and in-store NIKEiD customization.
The Nike+ Basketball Trial Zone was first debuted at the recently-opened Nike Soho and utilizes an entire half-court with an adjustable hoop and digital video screen for an entirely immersive and personalized training session. The screen is powered by a gaming engine that provides on-screen feedback for none-minute drills guided by a trained basketball store athlete. The Nike+ App offers profile integration for the in-store training sessions.
The Nike and Jordan Basketball Experience store also opened with a number of retail exclusives ranging from the Nike Kyrie 3, Nike LeBron 14, Nike SF-AF1, and the retro Nike Air More Uptempo. Check out a full preview of the recently opened Nike and Jordan Basketball Experience store in Beijing below.
