adidas is trying to change the negative “hater” culture of social media by encouraging youth to break away from the pack and create a positive atmosphere on all platforms. This message is supported by the brand’s latest ad called “Create Positivity”, which features the brand’s youngest stars such as Joel Embiid, Dak Prescott, Kris Bryant, and other marquee names that have emerged over the last couple of years. They’ve come together to join in on the global movement of supporting your fellow athlete rather than putting full down, turning bitter rivals into friendly competitors. See the full video below.
