Earlier this week, adidas Originals teased the Season 2 collection of their partnership with designer Alexander Wang, and they’re moving swiftly to release the Drop 1 of their product exclusively in NYC tomorrow, and they’re doing so in a unique text-to-buy method. The only way to buy the Alexander Wang x adidas Originals Season 2: Drop 1 gear is to find special billboards that feature a secret phone number and unique product codes; once you have those numbers, you can order via a text message chatbot program, and the products will be hand-delivered by bike messengers clad in the AW gear.
We’ll let you in on a little hint: the main posting (with the phone number and all product codes) is on Greenwich St. and Clarkson St., as that intersection will also act as the main hub of tomorrow’s activation.
As part of Season 2: Drop 1, adidas and Alexander Wang introduce a brand new silhouette called the Hike Lo; it features elements of classic adidas eyes page models with a hiking-boot silhouette and a thick Boost midsole for cushioning.
