Jordan Brand Unveils The air jordan 1 low white white white

The storied Air Jordan legacy is renowned for its obsession to detail and the seamless delivery of innovation and style. Time and time again, Jordan Brand designers have delivered the message that a high-performance basketball shoe can be equally effective in its beauty, and back in 1987 that standard was set with the debut of the Air Jordan II. It defied several of Nike’s own conventions as it shed any Swoosh branding and added snakeskin materials and high-quality leathers, and above all, the shoes were made in Italy. Since then, the annual debut of the Air Jordan signature shoe has been established of the most anticipated sneaker debut of the year, and expectations are understandably high.

Today, Jordan Brand officially unveils the Air Jordan 32, a brand new sneaker that draws design inspiration from the Air Jordan II and blends it with the best basketball-specific innovations that the brand has to offer. The upper features a new Flyknit upper with high-tenacity yarns that offers flexibility like Collection before and a hidden lace harness that provides lockdown “under the hood”, while the actual design of the Flyknit material has been engineered to mimic the toe-box of the Air Jordan II. Paired with the engineered Flyknit is a molded snakeskin leather and molded suede panel with a detail at the achilles that resonates the sporty and aggressive vibe of a Ferrari supercar.

Supporting the Flyknit upper is an astounding cushioning package that debuted with the Air Jordan 28; an arrangement of forefoot Zoom Air, heel Zoom Air, Flight Plate, and a herringbone traction offers on-court support like Collection before.

The air jordan 1 low white white white will first hit retail in the “Rossa Corsa” colorway on September 23rd; this red-suede color way is a nod to the Italian roots of the Air Jordan 2 as it features the word “Bellissimo” on a tag inside the tongue. On October 18th, which Jordan Brand is marking as “MJ Day” as it marks the anniversary of Michael Jordan receiving the alleged “banned” letter from the NBA, will see the release of a classic “Bred” colorway with the Banned logo on inner tongue. For the first time ever, Jordan Brand will also launch the low version of the shoe on October 18th.