The New Balance 990v series is a favorite of the crew over at Adsum, the Brooklyn-based menswear brand that launched back in 2015. They just received a special gift from NB in the form of the 990v3 in a grey/black pairing that matches their Spring/Summer 2018 color story, with the brand logo stitched onto the heel. Grey is certainly the perfect tone for New Balance runners, and there’s no question that the brand is looking to capture that simplistic craze as they launched the first-ever “Grey Day” back in mid-March. This particular version was made just for Adsum, but you can colorize your own on the New Balance website now.