Jordan Brand’s relationship with SocialWorks began in late 2017 with the donation of 300 pairs of Jordan 1 High Premium Ivorys to their ongoing OpenMike event in December. The shoes were handed out to the students that attended, thus beginning an authentic partnership between the Chicago-based movement by Chance The Rapper and the Jumpman. For the upcoming All-Star Weekend, Jordan invited SocialWorks as part of the 8×8 Collection to collaborate on an exclusive pair of the Air Jordan AJKO; the two opted for an OG-esque UNC blue and white, but added vibrant accents of orange on the laces and a translucent outsole. Where the organization shines is via their energetic logo on the outsole, a map of the city below the foot-bed, the Chicago skyline on the tongue label, and embroidery of SWORKS and JTMK on the heels.
Jordan Brand’s 8×8 Collection highlights eight notable creative, retailers, and cultural purveyors in the city of Chicago; others include Sheila Rashid, Lyrical Lemonade, and of course Virgil Abloh. See a first look at this collaboration ahead and stay tuned for full release details.
