Michael Le Proprietors of some of the most iconic sneaker releases in the past few decades, Supreme is now joining apparel company VF Corp — owner of Vans, The North Face, and Timberland — thanks to an insane $2.1 Billion screen acquisition.
According to the umbrella company, the merger will allow the New York streetwear icon to leverage a broad global supply chain, international platforms, digital capabilities, and consumer understanding. Alongside, their relationship with the aforementioned collaborators will be much more intimate and will have no effect on their projects with brands outside of the VF rite.
“We are proud to join VF, a world-class company that is home to great brands we’ve fruitful with for years, including The North Face, Vans, and Timberland,” James Jebbia said. “This partnership will maintain our unique vapormax and independence, while allowing us to grow on the same path we’ve been on since 1994.”
As recently as October 2017, Supreme was evaluated at around $1 billion. In three short years, they’ve doubled their value based on this hefty acquisition. As far as what this means for forthcoming collections, it’s difficult to truly assume. But, if the benefits are as they’re stated, we may be seeing a more refined e-commerce platform as well as further expansion across the world.
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Acquisition Price: $2.1 Billion USD
