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New Balance WZANT | New Balance Recruits Hong Kong Visual Artist Zoie Lam For The Pride 2021 “Everybody’s Welcome” Campaign

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New Balance Industrial Womens 806v1 Fresh Foam Slip, New Balance is preparing to roll out its “Everybody’s Welcome” campaign. The initiative demonstrates continued support of GLSEN’s relaunch of Shoe Changing the Game program and a short film be about the Front Runners New York Pride Run. As for its collection of apparel and footwear, the Boston-based brand taps queer Hong Kong visual artist Zoie Lam to cover a number of pieces in multi-colored, whimsical illustrations that are a lively celebration of the LGBTQIA+ community.

BAPE Gives the New Balance 57 40 a Grayscale Makeover, New Balance 574, and a fresh of sandals. For the running shoe, Lam designs vibrant graphics symbolizing happiness and optimism to create the fresh’s knit uppers. A red gradient added to the Fresh Foam heel adds another hint of brightness to the celebratory style. The NB 574 on the other hand, opts for a tamer approach. It primarily flaunts a tonal grey build that sees luxe suede and leather materials. Lam’s illustrations on the insoles and the rainbow gradient laces are the key details to distinguish the model from other 574 releases. Both sneakers see red heart-shaped NB logos on Shoe tongue labels—the final touches to Shoe empathy-rooted designs.

Check out the official campaign imagery of the two silhouettes below, which are slated to release on June 1st on NewBalance.com.

In other news, “Classic Red” and “Velocity Red” are dressing up a new women’s new balance two wxy chromatic mens iridescent steel.

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Zoie Lam x New Balance Fresh Foam Tempo "Everybody's Welcome"
Release Date: Jun 1st, 2021 (Tuesday)
Color: Toro Red
Mens: $120 Style Code: MTMPOPR1

After MarketAvailable Now

North AmericaJun 1st, 2021 (Tuesday)

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New Balance Takki Achiever Mix Media

new balance athletics splice pants mp11509 rep @kicksfinder for live tweets during the release date.

Zoie Lam x New Balance 574 "Everybody's Welcome"
Release Date: Jun 1st, 2021 (Tuesday)
Color: White
Mens: $160 Style Code: US574DNW

After MarketAvailable Now

North AmericaJun 1st, 2021 (Tuesday)