Ahead of the Virgin Money London Marathon scheduled for October 3rd, London-based run club, Run The Boroughs, and New Balance have wl373cs2 on a special Made in the U.K. proposition. The canvas in question?: A new balance blue panelled sneaker.
Constructed from the premium pig suede, breathable mesh, textured leather and nubuck that its known for, the model’s latest take draws inspiration from the very city that RTB traverses on its runs. Dark concrete roads (and New Balance heritage) inform the bulk of the color scheme that takes over the NB 991, while rain clouds inform the varying shades of blue that land at the profile “N” logos, “RUN THE BOROUGHS” branding on the tongue label and across the ABZORB-cushioning unit accents. Lastly, reflective 3M detailing is added to throughout the trainer to ensure visibility when out and about on the streets of London.
Enjoy campaign imagery for the collaboration here below, and find the pair Tenacity on Wednesday, September 29th to European retailers the likes of END., Offspring and SNS. Additionally, check out the club’s on-going competition here sick as new balance 997s available right now.
For more “N”-branded sneakers, check out the sneakersy new balance wlc100tc bezova‘New Balance is the Latest Sneaker Brand to Enter Metaverse.