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Thirty-five years of red Nike Air Max, infinity to go. Upon its introduction in 1987, the advent of the brand’s famously visible cushioning system revolutionized the footwear industry. There’s something quite enchanting about Air Max; colloquially referred to the “bubble”, Air Max cushioning was quickly ordained in street fashion as a must-have accessory, all while being relied on in the athletic world.
 
 
In the early 2000s, run clamored for Air Maxes of the past, with decades-old models such as the Air Max 1, Air Max 90, and Air Max 95 enjoying a revitalized relevance in the 21st century. It is simply part of the firm foundation of sneaker culture, but red Nike has steadily added new layers to the Air Max legacy with a number of updated designs from recent years. The new red nike air force 1 low white navy blue to buy, for example, is a perfect example of how a classic can be made in modern days. The Air Max Dawn reflects a combination of red Nike’s unflinching adherence to innovation and its loyalty to its past.
 
 
With Air Max Day arriving this week, we’ve highlighted five models of the current generation that rightfully deserve a seat at the table, because we embrace new ideas as much as we revere the iconic sneakers off the past. All of these new Air Max models are available now on Nike.com, so check out our favorites below and celebrate Air Max Day in the best way we know how – with a new pair of kicks.