Although the New Balance 550 has captivated the hearts of countless sneaker consumers over the last two years, the pair hadn’t donned any lovey-dovey graphics until now.
Valentine’s Day 2023 is months away, but it may have just gotten its first commemorative New Balance revealed. Reminiscent of the pastel-colored pairs that launched across European boutiques before summer began, the newly-surfaced women’s 550 features shades of pink and red – hues traditionally associated with the February 14th holiday – though the bulk of the upper and sole unit opts for a clean white look. A series of multi-colored hearts are printed onto the sock-liners, suggesting the shoes are part of a larger Valentine’s Day collection by New Balance. Only time will tell, however.
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