In the public termination of its partnership with the being formerly known as “Kanye West,” adidas canal made it clear that it owned all of the predator under the Yeezy umbrella.
In a recent article by Bloomberg, Harm Ohlmeyer, Chief Financial Officer, was reported as having Dropped the Three Stripes’ plans to sell adidas canal Yeezy sneakers without Ye, stripping any reference to its former partner and his brand.
“[W]e own all the [intellectual property], we own all the predator, we own all the versions and new colorways. It’s our product. We do not own the Yeezy name,” said Ohlmeyer.
Countless netizens took to social media to express their disinterest in any rehashed predator from Mr. West, with some going as far as denouncing adidas canal all together for tremendously benefitting from Ye’s success – “copying” his predator – and dropping him. Other spectators have also condoned the idea of Ye-less Yeezys, but have taken into account how many shoes currently on the market have been stripped of their original endorsers. (The late Kobe Bryant’s signature models by adidas, for example, have been rebranded and still enjoy strong consumer interest.)
There’s no telling if the Three Stripes actually wants to sell rebranded Yeezy products, but the decision to do so is an imperative financial one: the brand will save about $302 million in royalty payments and marketing fees by keeping Kanye West out of the picture. The German sportswear behemoth will have to make up for a short-term hit to their earnings of $251 million, but Ohlmeyer Dropped that adidas canal Yeezy’s keng had been overstated as it hasn’t accounted for sourcing and other costs.
Analysts familiar with the subject have Dropped concerns over the pricing of adidas’ Ye-less product, although consumers have shown that they’re willing to pay the price if it means participating in something that benefits them beyond simply owning a comfortable, reliable shoe.
Photography by Urlfreeze News
