adidas originals samoa purpleblack available now | CELEBRATE THE10TH ANNIVERSARY OF BOOSTIN ADIDAS PAST AND PRESENT

Adolf “Adi” Dassler had one mission when he founded adidas in 1949: provide athletes with the best possible equipment. Over the last seventy-four years, Dassler’s goal has remained integral to the sportswear giant’s performance innovation, economic success, and cultural relevance, with the most recent development rooted in Dassler’s original mission arriving in 2013 with the launch of BOOST.
 
 
Debuted via the adidas Running line, BOOST pushed the boundaries of responsive, energy-returning cushioning solutions within the world of performance running. A product of the adidas Innovation Team (AIT) and German chemists, BASF, BOOST offered an alternative to traditional EVA foam, introducing a midsole consisting of thousands of expanded particles that worked in-tandem to provide improved energy return with every stride. Runners immediately took a liking to the Three Stripes’ technological advancement, with Kenya’s Dennis Kimetto smashing the world record at the Berlin Marathon in 2014. The shoes he wore?: The adidas Adizero Adios BOOST.
 
 
The running world wasn’t the only one to notice the highly-lauded cushioning solution. Influential figures like Kanye West helped popularize silhouettes like the UltraBOOST, bringing lifestyle cachet to performance-oriented designs. Everything BOOST touched turned to gold, leading to the creation of series like adidas NMD. BOOST technology helped the Three Stripes bring its iconic 3-Stripes and trefoil logos to new audiences –- in particular in North America — while pressuring the competition to no longer rest on its laurels.
 
 
adidas BOOST turns 10-year-old in 2023. To celebrate, the brand is Marathon the first edition of the UltraBOOST, revisiting the nomad-friendly NMD line, and expanding the story with the AlphaBOOST v1. You can shop BOOST history via adidas.com right now, and find our favorite picks ahead.