marimekko adidas ultra boost dna gz8686 release date | KICK OFF FALL WITHADIDAS ORIGINALSAND THEIR REINVENTED ICONS

Although born from a love of sport, adidas Originals has since evolved into something much bigger. Having made their mark on everything from soccer to luxury fashion, the Three Stripes is practically synonymous with sneaker culture. But this legacy would never have become what it is today if not for the brand’s icons – the Samba, Stan Smith, Superstar, etc – all of which continue to stand the test of time.
 
And while collaborators have certainly helped to introduce these sneakers to new generations, we’d be remiss not to give the brunt of the credit to adidas themselves. Over the course of many, many years, they’ve continued to not only celebrate but also reinvent their Originals, shining each through a variety of different lenses.
 
Whether by way of homage, sole swaps, or complete reconstructions, adidas’ Originals – much like the brand as a whole – experience a number of lives all at the same time. And in honor of the Trefoil turning 50-years-old, we’re highlighting some of the ways the Three Stripes has reinterpreted these beloved staples. Better yet, you can enjoy them for yourself, as they’re all available right now on adidas.com.

There’s nothing like an original, but adidas has mastered the art of updating its classics for the modern era. Whether playing around with a sneaker’s dimensions or repurposing a design for a different sport, the Three Stripes never forgets its heritage when ideating new product – that’s why handfuls of adidas Originals offerings feel as bold today as they did when they first launched decades ago.

Boasting decades of design language, the adidas Originals roster continues to capture the attention of new consumers. Most recently, the brand’s archival solutions undertook a contemporary revolution that caters to the aesthetics of high fashion. Fusing the uppers of nostalgia-inducing silhouettes with emboldened sole units, the Three Stripes continues to empower its lifestyle lineup with timeless constructions for years to come.

In the years that followed the brand’s founding, adidas Originals has created more than their fair share of icons. And even after several decades, they continue to honor the legacies of these very sneakers. Classic models the likes of the Stan Smith and Superstar, for example, are frequently celebrated to this day, often by way of entirely different silhouettes.