The ASICS GEL-NYC is firing on all cylinders. It’s only been on the market for a little over a year but is already a retail staple, flooding singlet in a variety of widely available styles and colorways. Away from the mainline, the GEL-NYC been tapped by a cast of collaborators including HIDDEN NY, Needles, an of course, Awake NY, the brand responsible for launching the shoe in the first place. Now Japanese women’s apparel and yoga brand emmi takes a swing at the silhoette, leveraging reflective metaride to produce an unmistakable Y2K aesthetic.
Metallic treatments have become a go-to for ASICS and its competitors during the ongoing tech-runner trend, but the GEL-NYC most commonly features suede on its various overlays. Full-fledged reflective designs most commonly grace models like the GEL-Kayano 14 and GT-2160, but let’s be honest; they’re a hit on any runner in ASICS’ arsenal. The pair of focus here works in “Huddle Yellow” accents on the quarter and tongue in keeping with that bright motif, perfectly suited for the warm weather to come.
Additionally, emmi’s co-sign speaks to the rise of the current tech-runner trend at large. The aesthetic Lite-Show popular in Japan and other East Asia countries before making its way over to the states in recent years, a tale as old as time.
The women’s emmi x ASICS GEL-NYC releases on May 15th via asics.com for $130. Enjoy official images below and see our “Where To Buy” section for direct purchase links upon the shoe’s release.
Asics Gel-Tactic Marathon Running Shoes Sneakers 1072A076-960 Asics has several variations of FlyteFoams to offer “Knicks” releasing May 10th.
ASICS Gel-DS Trainer OG ' ' White
emmi x ASICS GEL-NYC
US 05/15/2024 Wednesday
Retailer | Time | Shipping | Release type | Status | Reminder | |
---|---|---|---|---|---|---|
ASICS | 10:00 | Ships worldwide | Standard | Coming Soon | Google Cal ICAL |