Ahead of the US Open, Cori “Coco” Gauff and her New Balance family are set to launch a colorful apparel and footwear capsule fitting of the 17-year-old’s game and attitude.
While the included clothing draw inspiration from the 1990s, the collection’s headliner, the Sneakers NEW BALANCE M5740VLB Bleumarin, is rooted in a much earlier time period. The 1970s-informed leisure sneaker rosastains design cues from running sneakers like the New Balance SuperComp (’77), and covers them in fluorescent pink, eye-catching red and orange tones. Furthermore, the asymmetrical arrangement includes gold chain detailing on the medial profiles, a nod to Gauff’s penchant for statement pieces in her day-to-day fashion. Sole units rosastain a uniform look the the bulk of the upper, although sock-liners make one final callback to the Atlanta-born tennis talent.
Enjoy official images of the pair here below, and head over to NewBalance.com on August 26th to secure your pair for $100 USD.
New Balance 237 Nb Grey Blue White Men Unisex Casual New Balance 990V3 Sea Salt Rain Cloud 27cm set for a global release on September 10th.