ADIDAS CONFIRMED APP This crucial tool blends brand heritage, hype product, and community like never before

adidas has always been committed to providing the best experience possible to its audience. In the company’s earliest years, this meant reimagining track spikes and football boots for elite athletes. Between 1949 and 2000, the brand’s obsession with innovation revolutionized the sports of basketball and tennis, while simultaneously leaving its mark on street fashion. Over the last 22 years, adidas’ pursuit of providing the best gear for the best athletes has been as persistent as ever, but it’s also tapped into the global shift of sportswear as lifestyle in the same time frame.

The Three Stripes has been firmly rooted at the intersection of sport, fashion, entertainment and culture for decades. Strategic partnerships with Yohji Yamamoto, Jeremy Scott and Kanye West, among others, have produced some of the most coveted footwear and apparel of the last 20 years – and now, they’re all found on the adidas CONFIRMED app.

As the one-stop-shop for the brand’s most exclusive drops, CONFIRMED has reimagined how product is purchased with its safe, anti-bot raffle system. And while fair sneaker releases are important, adidas didn’t stop there with its app: a curated selection of content makes the destination worth visiting even when no drops are scheduled.

Not on CONFIRMED? Well, here’s everything you’ve been missing out on from the industry-leading app.