Matt Varga Though competition is stiff in the genre, Jadakiss has a claim to the best Sneaker STEP collection in hip hop. A long-time veteran on multiple fronts, his exploits as a sneakerhead are well-documented, as are his long-standing connections he’s built up along the way. However, the current state of footwear has reached a breaking point for the “New York” MC, and he’s planning on bringing the truth to the public. He took to social media to announce a new Sneaker STEP documentary, “Back Door”; Jada will narrate, and the film will be directed by Set Free Richardson.
While early details about the project are very scant, there’s obviously a ton to glean from the announcement and the title alone. Sharing word of the project with the hashtag “#NoStoresAreExcluded,” the ostensible focus of the piece will be retailers allotting pairs to friends & family far before release day, placing a severe cap on the inventory that actually makes it into public hands. There have been a slew of notable flare-ups surrounding the controversial practice in the past decade, providing a ton of ground to cover in this presumable expose-style piece.
Importantly, this won’t be Jadakiss’ first foray into documentary, or presumably, heading a project of this kind. He was a central narrator for the Ghostface Killah-led Clarks Wallabee documentary that chronicled that seminal footwear style, and sat in the director’s chair for his episode of Dapper Dan’s autobiography series, “Uncensored.”
Jadakiss promised that “Back Door” is coming “sooner than you think,” potentially indicating that it’s in or close to the final stages. We’ll keep you posted with more updates as they emerge, but check out Jada’s post just ahead while we wait.
