THE HOLIDAY SHOPPING SEASON STARTSWITH NEW BALANCEAND THESE THREE ICONS

Cliche as it may be, the holiday season always has a tendency to sneak up on you. “I’ve got plenty of time” seems to turn into hectic last-minute sprees in the blink of an eye, so why wait at all? As we personally start checking folks off our sneaker shopping gift list, New Balance remains a go-to option.
 
That’s true now more than ever, as the line between “dad shoe” and “it shoe” blurs to the point of disappearing. The Boston brand has been the leader in that category for decades, meaning that if you’ve got sneakerheads to cater to this Holiday season, they need to be somewhere on your hit list. The depth of their roster means that you’ll have myriad options once you do decide to dive in, and we’ve carefully hand-selected from a strong library of goods that New Balance has to offer and compiled a list of sneakers we just know that someone special will love to find under the tree.
 
Catch our favorites included ahead with complete breakdowns and direct pick-up links attached. However, don’t think this is the end-all-be-all; you can also peruse newbalance.com to pick up some off-the-beaten-path gifts to round out your shopping list.

The newcomer among the bunch, the New Balance 2002R "Conversations Amongst Us" was already a storied shoe before it hit the shelves this year, brought back from the archives as its throwback design language became very much in vogue. Following collaborations with caredfor NB affiliates, its general releases have continued to make a significant impact.
 
While not specifically OG, pairs in “Angora” and “Astro Dust” foreground the 2000s design language from its introductory run. Clean white leather, off-white accents underfoot and select vibrant hits ensure head-turning profiles on each. For something a bit more dynamic, check out the “Moonrock” colorway; split blocking delivers a striking first impression, while a monochrome palette means it’ll fit into any wardrobe.

Few sneakers have experienced the breakout success that the New Balance 9060 has. Inescapable on city streets, the model’s animated sole and more staid upper thread the needle between refined and edgy. It’s only fitting that the color options New Balance keeps in stock match that same energy.
 
For those who love to make an entrance, we’ve circled the “Butterscotch/Concord Grape,” sneaking in suede overlays for a touch of sophistication. If you know someone already counting down the days until spring, “Sea Salt/Marsh Green” is a perfect pick, a reliable partner as we look ahead to warmer weather. Finally, the “Phantom/Oak” colorway is a match for a preppier crowd, ensuring they won’t have to switch shoes while bouncing between Holiday errands and the myriad get-togethers on your schedule.

Becoming a titan of the tech runner scene in the past year and change, the NEW BALANCE 574 PastR doesn’t need an introduction anymore. In case you haven’t tried out a pair, though, here’s the long and short: a blend of New Balance’s foremost cushioning tech (ACTEVA LITE, N-ergy, ABZORB) provide all-day comfort, while a mesh upper and weaving leather overlays create a full embrace of Y2K aesthetics.
 
The “Sea Salt/Everglade Green” and “Silver Metallic/Nightwatch Green” colorways offer tried-and-true adaptations of those aesthetics, sure to catch attention with reflective top notes but still offering statement accents in between. If silver isn’t your speed, perhaps the NEW BALANCE 574 PastU in “Dark Olivine/Arctic Grey” is more up your alley, offering a more colorful look with the same performance bonafides intact.