New Balance 550

The New Balance 550 is a lifestyle sneaker from New Balance
designed by legendary sneaker architect and “The Godfather of dad shoes,” Steven Smith. Rooted in basketball-ready
design, the silhouette was reintroduced in 2020 by the Teddy Santis-led New Balance XC-72 "Spring Tide" (ALD). It has since been established as one of
New Balance’s best-selling lifestyle shoes on the market.

Check out some frequently asked questions about the New Balance 550 below, followed by the latest news, “Where to Buy”
guides, and features.

When did the New Balance 550 debut?

The New Balance 550 originally released in 1989 under a “P550 Basketball Oxford” model name. The low-top basketball shoe featured premium smooth and perforated leather uppers, breathable mesh interior lining and a rubber sole unit. At the time, the New Balance 550 was not very popular as it could not compete with the technology-forward basketball shoes of the time, such as the Reebok Pumps, Nike Air, Air Jordan, etc.

When did the New Balance 550 return?
The New Balance 550 made its celebrated return in Fall 2020 as a collaboration with New Balance XC-72 "Spring Tide". The shoes instantly became one of the most coveted sneakers of the year, which led to a full assortment of 550 collaborations with the NYC-based brand.

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As of Spring 2024, pricing for the New Balance 550 is as follows:

  • • Men’s $110-130
  • • Women’s: $110-130
  • • Joe Fresh Goods x Don t Be Mad x New Balance OMN1S No Emotions Are Emotions
  • • Little Kids: $80-$85
  • • Toddler: $70

Sneakers NEW BALANCE GM500TRX Black New Balance 550?
The most popular 550 colorways tend to be the classic white-on-tone colorways. White or off-white leathers, paired with a secondary accent color seem to go with every outfit.

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The 550 is available for purchase on NewBalance.com in full family sizes.

Why is the New Balance 550 so popular?

The New Balance 550 became the “it” shoe among sneaker heads and fashionistas when it first returned in Fall 2020. In 2021, the 550 became one of the most coveted silhouettes on the market, and by 2022, New Balance had increased production of the model as part of its seasonal product offerings.

The 550 gained popularity for a number of reasons; it was something entirely “new” to the market as it hadn’t released since its original run in 1989. It also gave sneaker-heads something other than the typical Air Force 1 and Dunk to get interested, which Nike had over-saturated the market with.

What are the best New Balance 550 collaborations?
The collaborations with Aime Leon Dore are still considered to be the king of the 550 collaborations, but other projects with Joe Freshgoods, Rich Paul, BEAMS, Comme des Garcons, and more.

Will the New Balance release in 2024?

Yes.

The New Balance 550 will be among the more available models from New Balance. Several colorways are available right now on NewBalance.com.

New Balance 550

New Balance Criança Furon v6 Dispatch JNR FG | The Next Chapter Of The New Balance 550

If one were to envision a Mount Rushmore of trending sneaker models, the New Balance 550 would unquestionably claim a spot. The lifestyle shoe from...

By Andrew Rizzo New balance 327 nb white navy blue men unisex casual lifestyle shoes ms327sv
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Cracked Leather Appears On The New Balance 550 “Tan/Beige”

The New Balance 550 has used endless tactics to communicate its retro origins, from subtle treatments a la New Balance XC-72 "Spring Tide" to in-your-face distressed makeovers...

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New Balance Aimé Leon Dore x 550 Brown BB550AB1

Updated March 15th, 2024: Additional images of the “Small Logo” New Balance 550s have surfaced, posted by New Balance in-house designer Yue Wu. Included in...

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The New Balance 550 Embraces Its Basketball Roots With A Classic Look

When you achieve fame, it’s important not to forget your roots. That’s the essence of New Balance’s latest 550 delivery. Brought back in 2020 via...

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The New Balance 550 “Sea Salt” Proudly Wear Distressed Details

The New Balance 550 is showing no signs of slowing down in 2024, continuing its run as a tentpole NB release. The unwavering demand for...

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NEW BALANCE BB550 BURGUNDY 26.5cm New Balance 550

Mismatched, alternating color-blocking has become a calling card for Japan’s BEAMS, a trend emphatically evident in their New Balance collaborations of recent memory. It’s a...

By Urlfreeze News March 1, 2024
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The New Balance 550 Goes Wild With “Leopard Print” Pack

As the New Balance 550 crosses out more conservative colorways with each new season’s offerings, the shoe has started to get more creative with its...

By Matt Varga Tecnologias New balance Printed Accelerate Analog Aparat Natychmiastowy
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Wtaps x New Balance 992 27.5cm

Next up in this Y2K wave is the New Balance 550 mimicking the vibrant an eccentric looks established by A Bathing Ape and the iconic...

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The New Balance 550 “Clay Court Pack” Embraces Vibrant Heel Coloring

Despite a somewhat overwhelming shelf presence, the New Balance 550 routinely finds a way to stand out. On top of go-to vintage treatments, New Balance...

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