Swizz Beatz
SWIZZ BEATZ Swizz Beatz is a hip-hop producer originally introduced to the world via DMX’s Ruff Ryders crew in the late 1990s. He has become increasingly involved with the world of sneakers, having been named the creative director of Reebok in 2011. Since then Swizz has been a key player in Reebok’s lifestyle and retro strategies.