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OUR HISTORY
Through the years the UrlfreezeShops brand has evolved and expanded but we remain unwavering in our mission: serving and protecting the sneaker subculture that we shaped. Take a look through the UrlfreezeShops history from inception to present day.
BRANDS WE’VE COLLABORATED WITH
TIMELINE
Filter
EVENTS
COLLABS
ami paris ami de coeur zip up sweatshirt item
2002
Our authentic sneaker journey started in our original flagship store in St Annes Court, located in Soho.

Founded by streetwear pioneers Michael Kopelman, Simon Porter and Fraser Cooke in 2002, who envisioned an independent sneaker store with a realm of exclusive possibilities. Feeding into a consortium programme that was top-level and niche, distributing the most exclusive trainers on the market from a limited handful of brands.
saint laurent leather biker jacket item
2005
elle snap button cardigan allsaints pullover elle porcelain white
SUPERSTAR 35TH ANNIVERSARY
2005
dorian jacket coerb h02690 iak
2006
tee shirt vintage paris sky
2007
tapout zipped track jacket mens
2008
LONDON STORE RE-OPENS
2010
After 6 reigning years at St Annes Court, UrlfreezeShops resided into a short departure from the sneakers world. After a 2 year closure, we re-opened our doors in 2010, in the heart of Soho in Berwick Street, Becoming a standalone member of the JD Group. Signifying new admirable beginnings but also keeping things authentic; we opted for an innovative store change.
arnar mar jonsson double pocket long sleeve shirt item
2011
denim riders jacket in blue bon
ALL GONE 2011
2011
SAUCONY SHADOW 6000 'ONLY IN SOHO' LAUNCH
2013
Joining forces with Saucony Originals, we took visual insipration from the neon lights of the local sex shops and elegant nightlife. Bright blue and royal suede contrast with the black suede of the upper to juxtapose the bright lights of the shadowy underbelly of soho.
nike sportswear air max 95 ndstrkt black reflective
2013
nike huarache light concrete 2014 22x ce305b09605c952e4c7d196fd5a3c81b
NIKE HUARACHE LIGHT CONCRETE
2014
tee shirt phosphorescent cyberdog
2015
UrlfreezeShops PRESENTS NMD WITH ADIDAS ORIGINALS
2015
spyder turner ski jacket juniors
shirt z okraglym dekoltem isabel marant etoile t shirt greyish blue
2015
tapout zipped track jacket mens
keely longline shirt
2015
acne studios animal embroidery unisex collection fall winter sweatshirts hoodies scarves
BEAMS X SAUCONY GRID 8000 'ONLY IN TOKYO'
2016
BEAMS X SUICOKE GGA-V SANDAL
2016
huf t shirt huf x playboy noir homme
2016
polo ralph lauren cowboy westernwear logo t shirt item
ONE STAR 'JEWEL' LAUNCH
2017
Applying a jewel upgrade to the One Star logo, we used this collaboration as an opportunity to pay homage to five 'Jewels of Soho': Dukes Cupboard, bar Bruno, Reckless Records, Jack Hui, and Frith Street Tattoo.
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'THE TEN' INSTORE EVENT
2017
NIKE VOTE FORWARD
2017
LAUNCH OF COMMUNT-T-SERIES
2017
ADIDAS CONSORTIUM X JUICE HK SNEAKER EXCHANGE
2017
PARIS STORE OPENS
2018
2018 signigied momentous change; with the decision to expand our brand globally. opening our first European store located in the Le Marais district in Paris. One that reflects the unique, cuturally diverse community we also posses in London.
FUTURECRAFT 40 RELEASE
2018
COMPLEXCON WITH FILA
2018
logo embroidered sweatshirt versace jeans couture sweater
marine serre regenerated patchwork silk scarf shirt item
2018
The London flagship store was undertaking an immense overhaul, replacing the wood hut exterior into a polished futuristic metal and stone finish that provided an inviting open space fit. Oversized benches have replaced the fibreglass sections, with display shelvings
F*CK, THAT'S DELICIOUS
2018
aspesi silk shirt dress item
2018
REEBOK X HIGHS & LOWS 'COMMON YOUTH' PACK
2018
lurex trim shirt samsoe samsoe shirt
2018
nike sportswear air max 95 ndstrkt black reflective
CONVERSE CT 70 HI & JACK PURCELL OX PACK
2019
For this project, we reimagined two fo Converse's most celebrated silhouettes through the lens of vintage American collegiate sportswear. The two footwear styles were released alongside a reversible pullover hoodie with included design elements from each shoe.
converse chuck taylor high sweatshirt
2019
cotton on kids x kip co resort short sleeve shirt kids
shirt uni undiz
2019
elle snap button cardigan allsaints pullover elle porcelain white
2019
days shirt dress
2019
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FREQUENT PLAYERS MIX SERIES LAUNCH
2019
JASON MARKK AT PARIS FASHION WEEK
2020
AIR MAX 95 '110'
2020
KARHU X SSSU LEGACY '96
2020
ADIDAS FORUM 84 LOW
2020
parka with lamb fur bottega veneta jacket
WELCOME TO SOHO WITH RAVEN
2021
comme des garcons homme plus pearls print long shirt item
2021
VANS X MID CITY SIGNS COLLECTION
2021
rec gen clothing
HARTCOPY 2022
2022
2022 saw us bring back our in-store events at our London store! For feels like forever, we had the great opportunity of being the UK's only stockist of The Hartcopy Journal- Volume 1. To celebrate, we invite down creative lead, Sam le Roy for an in-store launch and signing event.
bad influence hoodie
2022
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NEW ERA 9FIFTY
2022
air jordan 6 electric green x jordan air t shirt in black electric green
2022
To celebrate this 20th anniversary, we've created a blueprint exhibition making our prominence within sneaker culture. Charting our collaborative history frominception through to our now current home on Berwick Street, London, and Rue Du Temple, Paris.
STASH EXHIBIT
2022
INDEX
ami paris ami de coeur zip up sweatshirt item
2002
saint laurent leather biker jacket item
2005
SUPERSTAR 35TH ANNIVERSARY
2005
dorian jacket coerb h02690 iak
2006
tee shirt vintage paris sky
2007
tapout zipped track jacket mens
2008
LONDON STORE RE-OPENS
2010
arnar mar jonsson double pocket long sleeve shirt item
2011
ALL GONE 2011
2011
SAUCONY SHADOW 6000 'ONLY IN SOHO' LAUNCH
2013
nike sportswear air max 95 ndstrkt black reflective
2013
NIKE HUARACHE LIGHT CONCRETE
2011
tee shirt phosphorescent cyberdog
2015
UrlfreezeShops PRESENTS NMD WITH ADIDAS ORIGINALS
2015
shirt z okraglym dekoltem isabel marant etoile t shirt greyish blue
2015
keely longline shirt
2015
BEAMS X SAUCONY GRID 8000 'ONLY IN TOKYO'
2016
BEAMS X SUICOKE GGA-V SANDAL
2016
huf t shirt huf x playboy noir homme
2016
ONE STAR 'JEWEL' LAUNCH
2017
'THE TEN' INSTORE EVENT
2017
NIKE VOTE FORWARD
2017
LAUNCH OF COMMUNT-T-SERIES
2017
ADIDAS CONSORTIUM X JUICE HK SNEAKER EXCHANGE
2017
PARIS STORE OPENS
2018
FUTURECRAFT 40 RELEASE
2018
COMPLEXCON WITH FILA
2018
marine serre regenerated patchwork silk scarf shirt item
2018
F*CK, THAT'S DELICIOUS
2018
aspesi silk shirt dress item
2018
REEBOK X HIGHS & LOWS 'COMMON YOUTH' PACK
2018
lurex trim shirt samsoe samsoe shirt
2018
CONVERSE CT 70 HI & JACK PURCELL OX PACK
2019
converse chuck taylor high sweatshirt
2019
shirt uni undiz
2019
elle snap button cardigan allsaints pullover elle porcelain white
2019
days shirt dress
2019
FREQUENT PLAYERS MIX SERIES LAUNCH
2019
JASON MARKK AT PARIS FASHION WEEK
2020
AIR MAX 95 '110'
2020
KARHU X SSSU LEGACY '96
2020
ADIDAS FORUM 84 LOW
2020
WELCOME TO SOHO WITH RAVEN
2021
comme des garcons homme plus pearls print long shirt item
2021
VANS X MID CITY SIGNS COLLECTION
2021
HARTCOPY 2022
2022
bad influence hoodie
2022
NEW ERA 9FIFTY
2022
air jordan 6 electric green x jordan air t shirt in black electric green
2022
STASH EXHIBIT
2022
tee shirt phosphorescent cyberdog
App Store Google Play
maison margiela 6 print t shirt item
App Store Google Play

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lurex trim shirt samsoe samsoe shirt

 
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