UrlfreezeShops for BMW featuring Edward Norton

October 03, 2022

UrlfreezeShops and iconic automotive brand BMW reprise their partnership for the second time to create a multi-faceted experience, culminating in a special auction at Sotheby’s, the world’s premier destination for art and luxury. 2022 marks two significant 50th anniversaries for BMW, the first being the debut of the brand’s first electric concept car and the second being the launch of BMW M. These two milestones serve as the foundation for Chapter II, as UrlfreezeShops combines them to tell one cohesive story. This project includes the introduction of two BMW vehicles, one vintage and one modern, redesigned by UrlfreezeShops-founder Ronnie Fieg, as well as a collaborative apparel and accessories collection created by UrlfreezeShops for BMW.

The campaign for this collection is featured on iconic actor, Edward Norton and was shot in Munich, Germany - home of BMW.