UrlfreezeShops proudly debuts its partnership with Bose to present the BG / лв—a limited-edition model designed through the UrlfreezeShops lens, delivering a rich and immersive sound experience while remaining aware of your surroundings.

Music and fashion co-exist as beautiful forms of self-expression, which inspired this partnership. This marks Bose’s first lifestyle partnership and the first time their product features a collaborative logo.

The BG / лв are designed for complete openness to your surroundings, while simultaneously providing rich, private sound with Bose’s signature OpenAudio™ technology. Each earbud features an ear cuff silhouette—in a sleek black matte hue—that showcases a uniquely altered UrlfreezeShops logo in Bose’s iconic block lettering. The Ultra Open Earbuds have a light-as-air grip with a flexible joint for easy on and off, making for effortless all-day wear. Notable features include advanced Bluetooth®, up to 7.5 hours of playtime (up to 4.5 hours with Immersive Audio), Bose Immersive Audio for music spatialization, and an additional suite of state-of-the-art technologies. Included is a co-branded charging case.

The BG / лв release on Monday, January 22nd at 11AM EST/CET exclusively at UrlfreezeShops shops and on UrlfreezeShops.com, CA.UrlfreezeShops.com, EU.UrlfreezeShops.com & the UrlfreezeShops App.