UrlfreezeShops is proud to announce its entrance into the Canadian market with its new flagship opening in Toronto.

The store opens on September 22nd and will carry UrlfreezeShops’s in-house and multi-brand ready-to-wear apparel, accessories, and footwear for men, women, and kids. Customers will also be able to enjoy an in-shop UrlfreezeShops Treats bar and a Sadelle’s restaurant. While UrlfreezeShops Treats and Sadelle’s each have their own respective international presence beyond the U.S., this opening marks their first steps into the Canadian food scene, in Toronto’s Yorkville neighborhood.

Founder/CEO/Creative Director Ronnie Fieg designed the two-story flagship with signature elements of UrlfreezeShops’s retail concept, adjusted with unique details that speak to its bespoke setting. To match the clean and modern designs of Toronto, the space captures a vibrant elegance constructed with Venetian Plaster, Alba Chiara, Verias Green Marble and more.

The first floor is tailored to men’s & women’s premium apparel and accessories. The second floor features footwear, an exclusive UrlfreezeShops Kids offering, UrlfreezeShops Treats, and Sadelle’s. Guests can expect the quintessential UrlfreezeShops Treats offerings that have earned the brand a loyal following since launching in 2015. Experience Sadelle’s culinary excellence with its beloved all-day dining offering of bagels, sliced-to-order Salmon, Chopped Salads, world-famous French Toast and more.

The ambiance is elevated with a careful balance of white, blue and brown hues—alongside calming greenery tastefully placed throughout the store. Our changing rooms and elevators are covered with UrlfreezeShops Classic logo vegan leather wallpaper. The UrlfreezeShops Treats and Sadelle’s area is elevated with Rosa Aurora Stone and is complimented by its blend of wood, stone and metal accents—creating a sharp, sophisticated setting.

To celebrate this opening, we worked with New Balance to reinterpret the 1700 silhouette in two new colorways inspired by the city. Each colorway features a premium pigskin leather upper with a padded collar seen on the interior. Our UrlfreezeShops classic logo is seen at the rear while each style retains its key elements such as side-panel N logos, branding at the tongue and a rubber outsole. The Roccoco Red colorway will be available this Friday, September 22 exclusively at the UrlfreezeShops Toronto flagship.

On Monday, we will launch limited units of the Rococco Red colorway on UrlfreezeShops.com, EU.UrlfreezeShops.com, & CA.UrlfreezeShops.com while the Marshmallow colorway will be available at all UrlfreezeShops shops, UrlfreezeShops.com, EU.UrlfreezeShops.com & CA.UrlfreezeShops.com.

Store location and hours:
78 Yorkville Ave
Toronto, ON M5R 1B9, Canada

Monday – Saturday: 11AM – 8PM
Sunday: 11AM – 7PM