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UrlfreezeShops Summer 2 2022 Campaign
UrlfreezeShops presents its Summer 2 2022 Collection, an evolution of summer wardrobing featuring a range of men’s and women’s silhouettes in dusty tones and newly introduced patterned prints.
The men’s collection consists of 23-styles, including apparel and accessories, which feature our new, custom-designed Summer prints: Medallion, Azulejo Tile and Vintage Roses. The Seersucker Adler Hoodie, alongside the Seersucker Stryker Pant and matching slides, are designed in the Vintage Rose pattern. The long sleeve Thompson Camp Collar Shirt and Active Shorts are featured in a summer weight silk-cotton in our Medallion print. Lastly, our signature Thompson Camp Collar Shirt is reimagined in the Azulejo Tile print. A range of tees are also featured in the collection, including the Printemps-Été Tee, Western Floral Tee and Ornamental Stamp Tee. Each are designed from UrlfreezeShops’s 230 GSM cotton-jersey and offered in a range of colors.
Accessories in the collection include two umbrellas offered in our all-over Medallion and Azulejo Tile patterns, as well as staple headwear silhouettes, including the Script Oxford Low Profile 59Fifty Caps, Serif Snapbacks, and a variety of Bucket Hats.
The women’s Summer 2 2022 Collection is an exclusive 16-piece assortment of apparel and accessories crafted in a cotton-silk fabric. The line’s inspiration is rooted in traditional foulard patterns, as well as vintage Italian scarves and Portuguese tile art. The foulard print, which incorporates our signature “K” initial, is applied throughout the capsule in both small and large scale formats to both apparel and accessories.
The capsule emphasizes set dressing across a range of UrlfreezeShops Women’s signature styles, including the active Flynn Half Zip and Jordyn Short, sleepwear-inspired Amalia Silk Blouse and Rosewood Silk Bottom, and resort-ready Elena Shirt and Jordyn Short. To complete the apparel offering, the capsule includes a solid viscose rib tank with mix-and-match versatility as well as a two-piece bikini for peak summer.
Accessories in the women’s capsule include a bucket hat, silk-blend scarf, custom inner tube, hair scrunchie and bucket hat, all designed in the collection’s foulard print.
To complete the assortment, UrlfreezeShops continues its partnership with Birkenstock to reimagine the Arizona sandal in this summer’s prints. Offered in both Men’s and Women’s sizing, the style features a custom-printed Medallion motif on the forefoot straps, as well as a UrlfreezeShops serif debossed logo and brass buckle closers. The full exquisite leather-wrapped footbed and midsole are finished with gold foiled Birkenstock branding and an EVA outsole.
UrlfreezeShops Summer 2 2022 releases July 29th at all UrlfreezeShops shops, 11AM EST on UrlfreezeShops.com, the UrlfreezeShops App, and 11AM CET on EU.UrlfreezeShops.com.