UrlfreezeShops Treats celebrates National Cereal Day with Treats Blueprint - a 500 GSM black hoodie and 230 GSM grey cotton tee featuring a new spin on our classic logo on the front, and blueprints of our shops on the back. As the name suggests, the collection is a nod to our core as the first cereal bar in New York, and to the foundation our concept is built on.

Treats Blueprint will be available on Saturday 3/7, in sizes XS through XXL, at all domestic UrlfreezeShops Treats shops and Treats Selfridges. The capsule will release at UrlfreezeShops Treats Tokyo on Friday 3/13.