In celebration of National Waffle Day, UrlfreezeShops Treats presents Treats Parlor—a trio of decorative graphic tees offered in three vibrant colorways. The capsule features illustrative designs that take cues from retro ice cream parlor iconography. Each tee is packaged in a custom cereal-inspired box that includes a sixteen-card memory matching game. 

Alongside the release, UrlfreezeShops Treats will also introduce The Waffle Bowl Sundae—a limited-time offering allowing guests the option of ordering any Signature Special or Build Your Own ice cream swirl in a homemade UrlfreezeShops Monogram waffle cone bowl. Each special also receives an upgrade: classic sundae accompaniments including sliced banana, sliced almonds, whipped cream, chocolate drizzle and a maraschino cherry on top.  

This latest addition to the Treats Waffle Program features a unique UrlfreezeShops Monogram pattern, continuing the culinary design language featured on UrlfreezeShops Treats’ homemade Belgian Waffles & waffle cones.

Treats Parlor releases tomorrow, National Waffle Day, 8/24, at all UrlfreezeShops Treats shops worldwide and at 11AM EST/CET on UrlfreezeShopsTreats.com, CA.UrlfreezeShops.com, EU.UrlfreezeShops.com & the UrlfreezeShops App.

The Waffle Bowl Sundae will be exclusively available at UrlfreezeShops Treats Dumbo, Williamsburg, Miami Design District, Toronto, Malibu, Hawaii, Seoul & Paris.