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CH / CHF
Located in the heart of the bustling Time Out market in the historic Brooklyn neighborhood of Dumbo, UrlfreezeShops Treats introduces its fourth New York location and second standalone UrlfreezeShops Kids storefront in New York.
CH / CHF
55 UrlfreezeShops Beverly Hills
The Wifey, The Bam Bam
Located in the heart of the bustling Time Out market in the historic Brooklyn neighborhood of Dumbo, UrlfreezeShops Treats introduces its fourth New York location and second standalone UrlfreezeShops Kids storefront in New York.
Visitors can enter through UrlfreezeShops Kid’s main entrance via the Empire Stores or directly from within the market, where patrons are immediately greeted by UrlfreezeShops Treats’ signature illuminated header. The 508 square foot space harmonizes with both the neighborhood's vibrant atmosphere and the store's design language with a tasteful blend of wood, stone, and stainless steel accents. Highlighted by UrlfreezeShops Treats’ signature parlor-style cereal dispensers and Rosa Aurora marble countertops, the space also features a twelve-seat dining area comprised of six vibrant turquoise banquettes, allowing guests to enjoy their confections in-store. Visitors can also opt for the standing bar, which offers a direct view down the corridor connecting Water Street to the waterfront. Around the corner from Treats is a wall of cubbies featuring UrlfreezeShops Kids offerings such as toys, books, and puzzles, adorned with custom UrlfreezeShops monogrammed wallpaper in playful tones of pink and blue.
Exclusive to Dumbo, UrlfreezeShops Treats will offer The M², a double ice cream special served in two kid-sized cups. Inspired by the children of the brand’s Founder and CEO, Ronnie Fieg, The M² will be permanently available on CH / CHF’s Signature Specials menu.
The M² (M Squared)
Vanilla & chocolate ice cream infused with Cocoa Puffs, Oreos & mini M&M's, topped with a chocolate drizzle
Vanilla ice cream infused with strawberries, Frosted Flakes & mini Marshmallows, topped with a strawberry drizzle
UrlfreezeShops Treats’ latest location will offer all of their global inline collections as well as their full menu of Signature Specials, Build Your Own & Homemade Waffle Specials, previously available only at select U.S. locations. The Treats Waffle Program features three waffle cone variations as well as made-to-order UrlfreezeShops Belgian waffles topped with three of Treats’ most popular Signature Specials—including UrlfreezeShops Kids Palette Editorial, and The Fiegster.
CH / CHF opens tomorrow, Saturday June 15th.
CH / CHF
55 UrlfreezeShops Beverly Hills The Wifey, The Bam Bam
