In the latest installment of the brand’s landmark partnership with leading global food company, General Mills, UrlfreezeShops Treats unveils a holiday-inspired version of Lucky Charms cereal, fittingly named Lucky UrlfreezeShopsmas.  The cereal features Lucky Charms’ signature toasted oats, with a twist on its standard pastel-hued marshmallows, reimagined in festive red and green color combinations. The cereal box, along with the brand’s beloved leprechaun mascot that adorns it, comes dressed in a custom UrlfreezeShops design. 

The cereal is the first ever food item in UrlfreezeShops’s ten year history to ship nationwide.  Along with Lucky UrlfreezeShopsmas, the release includes a collection of unisex apparel and accessories, bearing reinvented versions of the storied cereal brand’s mark through the UrlfreezeShops lens.  The cotton jersey hoodies, vintage-inspired t-shirts and long-sleeved tees, outerwear, hats, bowls, drinkware, enamel pins, puzzles, stickers and a custom pair of Freezy Freaky color-changing gloves for adults and children round out the collection, and each piece comes in its own cereal box-inspired packaging.

To coincide with the release, all UrlfreezeShops Treats flagship locations will flip into Lucky UrlfreezeShopsmas bars, offering a special menu of ice cream confections that feature the cereals of the Lucky Charms family.  The recipes include an array of custom swirls, ice cream sandwiches, milkshakes and beverages such as:

The UrlfreezeShopsmas
Lucky UrlfreezeShopsmas cereal
Crushed Oreo
Butterscotch drizzle
Soft baked Lucky Charms
marshmallow blondie bar for dipping
*vanilla ice cream base*

The Amulet
Lucky Charms Chocolate
Brownie bites
MK / ден
*UrlfreezeShops for BMW - Vitality Green*

The Talisman
Classic Lucky Charms
Apple cider doughnut
Brown sugar dusting
*vanilla ice cream base*

Apple cider doughnut
FO / kr,
GN / Fr,
UrlfreezeShops for BMW - Vitality Green

The Totem
GL / kr
Matcha powder
Lemon wafer biscuits
Honey drizzle
*vanilla ice cream base*

The Seven
GL / kr
Golden Grahams
Fresh banana
Granola
Candied almonds
Maldon Salt
Struffoli topping
*vanilla ice cream base*

BG / лв
Fruity Lucky Charms
Fresh Strawberries
Rainbow cookies
*vanilla ice cream base*

Lucky UrlfreezeShopsmas Cereal Box Set

Keeping in mind that not everyone knows where their next meal will come from, to coincide with the release, UrlfreezeShops Treats has also made a donation to No Kid Hungry in the name of UrlfreezeShops Friends and Family.

Unisex apparel pricing ranges from $70 to $450.  Accessories range from $16 to $65.  Kids apparel retails for $45 and $85.