UrlfreezeShops Treats closes out 2022 with the release of Trix UrlfreezeShopsmas, a limited edition cereal mix featuring fruit-flavored corn puffs and rabbit-shaped marshmallows, developed in partnership with Trix and available exclusively at UrlfreezeShops Treats.

To celebrate the partnership, the Treats team collaborated with esteemed pastry chef Dominique Ansel on a full menu of Trix-infused ice cream confections, which will launch alongside a capsule collection of apparel and accessories that celebrate the iconic cereal through the lens of the holiday season.

Designed in the spirit of UrlfreezeShopsmas, the collection includes 500 GSM cotton fleece separates, New Era embroidered wool fitted hats, personal accessories, housewares and graphic tees, including a new installation of the cereal box archive tee, which showcases six decades of evolution for the Trix brand and its iconic mascot.

Trix UrlfreezeShopsmas cereal will be available Saturday 12/18 at all U.S.-based UrlfreezeShops Treats shops. The UrlfreezeShops Treats for Trix collection will release the same day at all Treats shops globally and at 11AM EST on UrlfreezeShopstreats.com and 11AM CET on EU.UrlfreezeShops.com. Chef Ansel’s creations will be served at UrlfreezeShops Treats SoHo, Brooklyn, LA and Miami from 12/18 through 12/26.