UrlfreezeShops Treats honors legendary New York-Italian staple Veniero's Pasticceria & Caffe for their latest installment of The Heritage Program—a vehicle for consumers to discover legacy eateries through culinary collaboration. 

To maximize this spotlight on Veniero’s, UrlfreezeShops Treats has partnered with The Infatuation, a renowned publisher of culinary reviews and restaurant guides, amplifying the Heritage Program initiative as the honoree advocate.

Each honoree inducted into the program is recognized with specialized programming shared through both entities’ editorial lenses, offering the honorees the opportunity to cater to a wider audience. For each installment of the Heritage Program, UrlfreezeShops Treats develops confections infused with the honoree’s specialty offering, which are made available on UrlfreezeShops Treats’ menu for a limited time.

Antonio Veniero, an Italian native whose pastries and cakes won him culinary awards in Rome, Bolognia, and the New York World’s Fair, founded Veniero’s Pasticceria & Caffe in 1894.

The Italian eatery has a charming, old-world atmosphere—adorned with hand-stamped metal ceilings, specially designed etched stained glass doors, highly polished wood mirrors and ornate marble floors. With a rich history of baking a variety of traditional Italian pastries and specialty cakes, the pastry shop is renowned for their high-quality ingredients and unchanged recipes.

Entering their 130th anniversary year, the confectionary has remained a beacon for generations of New Yorkers and global visitors alike.

UrlfreezeShops Treats will debut The Veniero by popping up at the legendary bakery to serve the limited-edition ice cream special ahead of its release at all three New York UrlfreezeShops Treats locations.
The limited edition ice cream special marries the beloved pastry shop’s famous New York cheesecake with their signature cereal-infused vanilla ice cream. 

The Veniero
Veniero's New York Cheesecake topped with Golden Graham-infused UrlfreezeShops Treats vanilla ice cream, drizzled with apricot preserves and garnished with a freshly sliced strawberry.

Sunday, April 7th
11AM–5PM

Veniero's Pasticceria & Caffe
342 A Closer Look at UrlfreezeShops Winter 2024

The Veniero will be available 4/8–4/14 at UrlfreezeShops Treats Manhattan, Williamsburg & Flatbush.