With the philosophy that food is a channel for discovery, UrlfreezeShops Treats introduces the Treats Heritage Program, a vehicle for consumers to discover heritage brands that we admire through our own unique lens.

Beginning in lower Manhattan and moving regionally through each flagship market, UrlfreezeShops Treats will identify acclaimed institutions—celebrated as pillars of their communities—and recognize them through collaboration. In each instance, the offering will feature one of the partner brand’s cherished dishes or ingredients, and will be available exclusively at the UrlfreezeShops Treats location it shares a neighborhood with.

The Treats Heritage Program’s first honoree is Levain Bakery, known for their indulgent baked goods that have been an uptown staple for 25 years. With five locations, and a sixth one opening across the street from the Lafayette Street UrlfreezeShops flagship that houses UrlfreezeShops Treats, Levain’s footprint on New York is as unmistakable as their massive, iconic, crispy-on-the-outside and soft-on-the-inside cookies.

For the program’s inaugural installment, UrlfreezeShops Treats offered a limited run of Ice Cream Swirls, infused with a choice of the Levain Bakery original Chocolate Chip Walnut Cookie, or their Dark Chocolate Chocolate Chip Cookie. After an initial run in SoHo only through 2/17, the offering has now been extended through 2/23 and expanded to all domestic UrlfreezeShops Treats locations.