On Aug. 20, 1950, Hawaii’s beloved Liliha Bakery first opened its doors. Exactly 71 years later, on Aug. 20, 2021, UrlfreezeShops opened its Hawaiian flagship. This weekend, the two brands come together for the next installment of the UrlfreezeShops Treats Heritage Program, which pays homage to heritage brands we admire in each of our flagship markets.

To celebrate the opening of Liliha’s new location across the street from the UrlfreezeShops flagship in Waikiki, we’ll have the honor of offering a variation of their iconic Coco Puff pastry - The Coco Puff Profiterole. 

Available exclusively at UrlfreezeShops Treats Hawaii starting Saturday 11/20, The Coco Puff Profiterole features fudge brownie and Cocoa Pebbles-infused vanilla ice cream, sandwiched within Liliha’s iconic puff pastry shell, topped with their famous chantilly cream. The profiteroles come in boxes of two or six, and sell for $6 USD and $14 USD, respectively.

Liliha’s newest location is now open for business at 2330 Kalakaua Ave.