UrlfreezeShops Treats pays homage to its roots with Treats Home Grown, a collection of double-sided heavyweight cotton tees, featuring our classic branding on the front and a home-spun version of our PLU code across the back.

The graphic is inspired by a key moment in the history of UrlfreezeShops Treats, when our founder saw an appliance that infused fruit into frozen yogurt in a bodega in downtown New York City. He convinced the clerk to try the same thing with cereal and ice cream. With the idea of a cereal bar already 20 years in development, adding this ice cream element was the final refinement.

In addition to the capsule, UrlfreezeShops Treats will honor this moment with a special menu of fruit-infused ice cream treats, including açaí bowl, key lime pie, peanut butter banana, piña colada and strawberries & cream concepts.

The tees will be available in black, navy, heather grey and white, and will release on Saturday 8/24 at all UrlfreezeShops Treats locations, as well as on UrlfreezeShopsTreats.com at 11:00AM EST that day. The capsule releases in UrlfreezeShops Treats Tokyo the following day.

The fruit-infused specials will be available at all UrlfreezeShops Treats shops through Sunday 8/25.