On Valentine’s Day 2018 we introduced The Wifey - featuring Kariot hazelnut cream cereal and topped with Nutella. It’s since been introduced in London, Tokyo, Paris and Honolulu, and remains a favorite in every market we serve.

For Valentine’s Day this year, we worked with Doughnut Plant to create a deep fried version of The Wifey; a Valrhona dark chocolate cake doughnut coated with roasted hazelnuts and a hazelnut glaze. Available while supplies last at all domestic UrlfreezeShops Treats locations, we'll infuse The Wifey Doughnut into any Wifey milkshake or ice cream swirl for a doughnut-infused double Wifey experience.

Also in time for Valentine’s Day, UrlfreezeShops Treats will release Treats Temptation, three separates that each feature a silhouette depicting unadulterated indulgence. The collection releases on Saturday 2/12 at UrlfreezeShops Treats shops globally, as well as at 11:00AM EST on UrlfreezeShopsTreats.com and 11:00AM CET on EU.UrlfreezeShops.com.