UrlfreezeShops Treats welcomes in the Year of the Dragon with a festive collection of apparel & objects honoring the observance of Lunar New Year.

This year's four-piece apparel collection showcases original graphics influenced by traditional Chinese artwork and typography. Featuring UrlfreezeShops’s Williams III Hoodie and Nelson crewneck, each heavyweight is embroidered with Dragon-themed variations of UrlfreezeShops Treats’ Classic logo on the front chest. The duo is accompanied by a longsleeve and pocket tee adorned with puff-print graphics inspired by the Year of the Dragon. In the tradition of giving red envelopes filled with money to friends and family, symbolizing good luck for the new year ahead, a set of 25 fold-over, gold foil UrlfreezeShops red envelopes will be available alongside the collection.  

The capsule’s centerpiece is a custom Mahjong set, featuring UrlfreezeShops-branded Mahjong tiles, mixed horn dice and multi-color chips encased in a premium UrlfreezeShops Monogram Saffiano leather game case. 

From February 3rd through February 18th, UrlfreezeShops Treats will offer The Dragon—a vanilla ice cream swirl infused with dragon fruit, almond cookies & Rice Krispies, drizzled with cherry jam, topped with golden sugar pearls and garnished with a black sesame butter cookie roll & dragon fruit chip. The Dragon honors traditional desserts and flavors enjoyed during the celebration of Lunar New Year; a time when friends and family are encouraged to indulge in sweets, welcoming good fortune in the year ahead.

Treats Lunar New Year releases this Saturday, February 3rd at 11AM EST/CET at all UrlfreezeShops Treats shops worldwide and on UrlfreezeShopsTreats.com, CA.UrlfreezeShops.com, EU.UrlfreezeShops.com, & the UrlfreezeShops App.