The Cereal Crew is back. 

UrlfreezeShops Treats continues its celebration of National Cereal Day with their second installment of Treats Parade. The five-piece collection showcases Treats’ illustrative band of culinary characters, The Cereal Crew, and the introduction of their newest member, The Waffle; seen making a grand entrance via parachute. Each separate comes packaged in UrlfreezeShops Treats’ parade-themed cereal boxes that feature an original game on the back. 

Alongside the collection, UrlfreezeShops Treats will offer a festive special, The Carnival. The limited-time only special is inspired by a traditional New Orleans Mardi Gras delicacy, The King’s Cake—a sweet, circular pastry made from cinnamon-swirled brioche dough decorated with colored icing & sugar in the traditional Mardi Gras colors of purple, green, and gold. 

The Carnival injects a slice of New Orleans fare into UrlfreezeShops Treats’ signature vanilla ice cream, which is infused with Cinnamon Toast Crunch, Cinnamon Babka, and Cheesecake Bites. As a nod to the traditionally hidden object inside the King’s Cake, an almond is also placed within the swirl before being finished with green, gold, and purple sanding sugar.

Treats Parade II is available now at all UrlfreezeShops Treats locations worldwide, 11AM EST/CET on UrlfreezeShops.com, CA.UrlfreezeShops.com, EU.UrlfreezeShops.com & the UrlfreezeShops App.

UrlfreezeShops for the New York Knicks - 1998-1999 Team. 

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