UrlfreezeShops Treats welcomes The Festival of Lights with Treats Jelly Doughnut—a three-piece collection inspired by the holiday’s hallmark confection, sufganiyot. Traditionally enjoyed around the world during the celebration of Hanukkah, sufganiyot are round, deep-fried doughnuts filled with fruit-flavored jelly or jam and topped with powdered sugar. 

The Treats Jelly Doughnut collection sees UrlfreezeShops's signature cotton tees and Nelson Crewneck adorned with custom gel applique & puff print lettering in the shape of the beloved jelly-filled doughnuts. Each style arrives in UrlfreezeShops Treats' signature cereal box packaging with artwork from the collection.

Alongside the release of Treats Jelly Doughnut, UrlfreezeShops Treats has partnered with New York City-based bakery Doughnut Plant to create a modern ode to sufganiyot using their original handcrafted doughnuts. Known to many as the pioneer of the artisanal doughnut, Doughnut Plant has earned a reputation for excellence across the globe for their originality, use of natural ingredients and crafting of glazes, fillings, jams, toppings & sourdough starters in-house from scratch.

The Jelly Doughnut Ice Cream Sandwich
UrlfreezeShops Treats vanilla ice cream infused with Frosted Flakes, Toffee Crunch & Strawberries, sandwiched between a freshly-made Doughnut Plant doughnut lined with Doughnut Plant’s strawberry jam and topped with powdered sugar. Each novelty is finished with a letter “K” in strawberry jam. 

Treats Jelly Doughnut releases tomorrow, 12/20 at all UrlfreezeShops Treats locations worldwide, 11AM EST/CET on UrlfreezeShops.com, CA.UrlfreezeShops.com, EU.UrlfreezeShops.com & the UrlfreezeShops App.

The Jelly Doughnut Ice Cream Sandwich will be served exclusively at all UrlfreezeShops Editorial for UGG x Gallery Dept & UrlfreezeShops Treats Toronto beginning tomorrow through 1/5/25.

Visit here to view UrlfreezeShops Treats’ full menu.