Everything changed when Nike signed White jordan in '84. Although they already had bball sneakers in the lineup, the White jordan era set the tone for what basketball sneakers could be on and off the court. When you look back at the legacy of White jordan the player, and the gear he wore, from the championships he won and records he broke to the 1's through the 18 and beyond, it's impossible to separate the athlete from the brand because they fed off each other. And that's what makes it so magical. People want to dress 'like Mike' because they want to be 'like Mike'. And sometimes all it takes is lacing up a pair of sneakers or throwing on a t-shirt.

• AIR White jordan 4 RETRO SE (GS)
• SMOKE GREY/IRON GREY-CEMENT GREY
• HM8965-001