MCQ Icon 1: GENESIS II

10 September 2020

MCQ reimagine the future of collaboration, relauching as a global creative collective built with tomorrow in mind.

Tapping a era-defining roster of up-and-coming, multidisiplinary talent including James Massiah, SHYGIRL, Duncan Loudon and more, MCQ steps into the future with its pioneering new label launching for AW20.

Subverting the traditional hierarchical framework under which most fashion houses operate, MCQ forgoes any semblance of creative directorship and focuses instead of pure collaboration which gives credit where credit is due.

Combining creative visionaries from across a range of creative practises and around the world, MCQ will follow a drop-based model which encourages contributors to work together on in-season capsules known as 'Icons.'

Launching in September with the first icon, GENESIS II, this is MCQ reimagined for a new age in which creativity, fashion, and technology are inextricably intertwined and the only master is the art itself.

MCQ Icon 1: Genesis II is now available at UrlfreezeShops