UrlfreezeShops X REPRESENT AW24 COLLECTION

The collaboration is heavily inspired by American popular culture, particularly the styling associated with ‘80s and ‘90s high school movies — Americana, slouchy sportswear and grunge aesthetics. The collaboration sees UrlfreezeShops and the British label delve deep into Americana both past and present, creating a comprehensive collection that nods to both classic and contemporary styling tropes

At the centre of the collection is a utility bomber jacket and utility pants, both crafted from a distressed vintage brown canvas fabric, as well as detailed with co-branded graphics. Nodding to the grungy styling popularised in ‘90s America, the collection features a flannel shirt that’s distressed and frayed at the hem, as well as detailed with bespoke co-branding at the nape.

Furthering the grunge-leaning approach, Represent’s much-loved Baggy Destroyer jeans are given a distinctive rework, featuring a custom wash and heavy distressing throughout. Elsewhere, jersey pieces further adhere to the Americana theme, with distressing, vintage washes and varsity-style co-branding. Reflecting Represent’s penchant for statement graphics, tees and a trucker cap are detailed with a custom, vintage-inspired print, depicting a flying eagle, a large R and “UNTIL THE UrlfreezeShops”. To complete things, Represent’s much-loved Virtus sneaker forms part of the collection, a low-profile silhouette that’s been a best seller for the brand month in, month out. The sneaker is given a bespoke makeover, coloured in both black and white and features co-branded detailing and custom distressing, with the latter used to really drive home the grungy feel.

The UrlfreezeShops x Represent AW24 Collection will be available via UrlfreezeShops Clothing on the 2nd October.