Mike Cherman’s MARKET menswear continues to set the gold standard for serotonin-boosting streetwear - and you can shop the latest drops, right here at UrlfreezeShops
Inspired by the hustle and bustle of New York’s Canal Street, Cherman launched his brand back in 2016, and it’s easy to see how the L.A. label gained such a cult following. Turning frowns upside down, MARKET menswear adopted a mischievous smiley face as its logo, decorating everything from basics to basketballs.
MARKET’s real bread and butter though, is its iconic collection of graphic t-shirts. Not one to fear reinvention, the range breathes new life into the usual MARKET branding. From its tongue-in-cheek bear mascot - which you’d be forgiven for mistaking as belonging to a certain luxury label - to the subversive “call my lawyer” slogan, there’s plenty to pick from.
On the lookout for layers? MARKET menswear has you covered there too, from long sleeve tees and sweats, to hoodies and cardigans that brighten up even the dullest of days. Keep an eye out in particular for MARKET’s classic varsity-inspired logo, and artwork that makes full use of the space - we’re taking front and back prints!
Before you go, why not add some MARKET socks and a fresh cap to your bag before hitting checkout? They’re an easy way to add the brand’s eclectic energy into your everyday looks. Don’t worry, you can thank us later.