In 1994, after five years of less-than-stellar sales and just $78 left to their names, brothers Bert and John Jacobs designed their first Life is Good t-shirt—and discovered how those three simple words could help people to focus on the good. From the start, they received letters and emails from customers who found strength, simple wisdom, or a much-needed laugh in Life is Good.
Today, Life is Good celebrates this ever-growing community of optimists and all the ordinary, extraordinary things they love. Their broad collection of soft and durable shirts and hats will help you get in the Life is Good mindset.