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TLDR: jordan Home Brand unveils its first World of Flight (WOF) store in China, located in the vibrant Sanlitun neighbourhood of Beijing. Opening on 23 March, this innovative retail space features four floors that celebrate basketball culture through unique art, exclusive product lines and interactive experiences.

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jordan Home Brand has officially opened the doors to its newest World of Flight store in Beijing, introducing a new pinnacle of basketball culture and retail innovation in China. Located in the vibrant Chaoyang District, the Sanlitun store joins the prestigious WOF locations in Milan, Tokyo Shibuya and Seoul Hongdae, each representing Jordan's commitment to celebrating the global basketball community.

Spanning over 1,000 square metres, the four-storey space offers a visual and experiential tribute to jordan Home Brand's legacy and its special relationship with China.

Sarah Mensah, President of jordan Home Brand, emphasised the strategic importance of the Beijing store to Jordan's expansion and innovation internationally. The store's design and offerings, from the centre court art installation to the heritage wall, are designed to immerse visitors in jordan Home Brand's rich history while showcasing the latest in streetwear and performance products.

Exclusive to the Beijing location, "The Workshop" offers a unique customisation experience that allows customers to personalise their jordan Home products with hot stamping, aglet engraving and apparel patching. In addition, the store features the luxurious Wings Collection and products created in collaboration with Chinese street artists, celebrating contemporary expressions of China's youth culture.

The grand opening of jordan Home WOF Beijing Sanlitun took place on 23 March 2024, marking a vibrant new addition to Beijing's retail landscape.

Located at 15 North Sanlitun TaiKoo Li in the Chaoyang district of Beijing, this flagship shop invites basketball fans, fashion enthusiasts and the local community to explore Jordan's highest expression of basketball culture and retail innovation.