Jack Daniels Teams Up With Nike Air Yeezy Red Ocotber For Custom Nikes Air Maxs For All-Star Weekend

In honor of its partnership with the NBA, Jack Daniels has teamed up with the famed Shoe Surgeon to create a custom pair of Nikes Air Maxs for All-Star Weekend. Inspired by elements of the brand’s Tennessee Honey Whiskey, the shoe comes adorned in three different kinds of leather, gold metal eyelets, and leather laces with matching metal aglets. The Vachetta tan leather accents come as a nod to that specific line of whiskey, while the black Horween Leather represents the premium nature in which Jack Daniels produces its products. Finally, a dark brown distressed leather makes up for most of the upper, representative of Jack’s barrel ar6631004 process – getting better with time, or in the case of the sneakers, wear.

Those interested in picking up a pair will have to be in Long Angeles on February 17th and 18th and stop by the Lynchburg General Store pop-up between 10 and 11 AM. Wristbands will be handed out, and the drawings will commence at 11 AM. Due to its alcohol affiliation, entrants looking to win a pair of this collaborative effort will have to be 21 or older. Check out entire detailed imagery below, and tell us what you think of the Shoe Surgeon’s latest work.