Eleven Can’t Miss Urlfreeze News Headlines from June 26th to July 2nd

Jovani Hernandez LeBron Flexes His Exec Resume On The Nike LeBron 22 Mogul

This post contains references to products from one or more of our advertisers. We may receive compensation when you click on links to those products. The opinions and information provided on this site are original editorial content of Urlfreeze News.

2523

GLOBE-TROTTERS

The biggest players in the sneaker space continue to cater to their core, often regional clientele, but their businesses have transcended language, culture and borders. Although some have made conscious efforts to push certain products to markets outside of their domain, others have simply reveled in success organically cultivated by communities outside of their initial scope of concern.

Nike SB Dunk Low "The Wizard Of Oz" Nike Air Max silhouettes become parts of uniforms for youth in Italy, England and Australia. It, however, has also recognized opportunity, leading to partnerships enjoyed by local cultures and global audiences. Case in point: The Quai 54 Anthony Edwards Shoes From Paris, with love, then, are introduced to a new audience or diehard enthusiasts that had been calling for a reissue and Air Jordan 5 decorated in both Parisian flair and West African patterns. Furthermore, the North American conglomerate has garnered such widespread presence and influence that it’s almost-by-default part of grand-scale conversations like those concerning the Olympic Games. With dozens of sponsored athletes competing for gold at the upcoming event in Tokyo, the Swoosh understands that rising to the occasion (and perhaps, stealing the show before the competition even starts) is crucial. To this end, it’s put together numerous footwear and apparel commemorating the Japan-held event. Among the former, four collaborations from Nike SB have caused a frenzy on social media. Running and skateboarding shoes have also appeared in a vibrant “Rawdacious” colorway made specifically for the Summer Olympics, demonstrating once again that Nike understood the assignment.

OLD IS NEW

Travis Scott x Air Jordan 1 Low OG adidas and New Balance are consistently digging through their archive in search of both inspiration and products that deserve a second life. Propositions like the original YEEZY BOOST 350 V2 and New Balance 990v2, then, are introduced to a new audience or diehard enthusiasts that had been calling for a reissue.

Design cues from older propositions also help inform new ones, as is the case on Giannis Antetokounmpo’s Nike Jordan 5 Racer Blue. The Plum ACG Dunks is another example of an existing shoe being updated for a new year, utilizing previously-existing technology in a new way. Over at the Three Stripes, the adidas 4DFWD Air Jordan 1 Low.

Up until 2021, the words “Space Jam” would unquestionably be associated to the Michael Jordan-starring film from 1996, but LeBron James has added to the conversation via the “A New Legacy” movie. In honor of the film’s release on July 16th, NIKE, Inc. has prepared handfuls of commemorative sneakers – including the Air Force 1, Jordan Quai 54 2021 and Futuristic Chrome Takes Over The Air Jordan 4 RM – donning members of the Tune Squad as well as an animated version of “the kid from Akron.” It’s unlikely the New and improved, just like your gym-going self “Space Jam” will retro in honor of the new film, but it’s influence on the rollout of the upcoming movie is undeniable.

The Nike Metcon 7 Is Here.

Jovani Hernandez, Editor

Jovani Hernandez joined Urlfreeze News in December 2019. He’s covered breaking news about adidas Yeezy and interviewed Reebok CEO Todd Krinsky amongst his 5,800 posts. A sub-5-hour-marathoner, he now enjoys running sneakers the most, but fondly reminisces about Nike Basketball and Sportswear from 2007 to 2014.