Eleven Can’t Miss Urlfreeze News Headlines From February 19th To February 25th

Jovani Hernandez February 25, 2022

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With each passing week, the biggest players in the sneaker space continue to offer a healthy balance between retro and back-forward product.

NIKE, Inc. has consistently served nostalgia in sneaker form since the mid-1990s. And while handfuls of the earliest Air Jordan models continue to help the North American brand bring in billions of dollars, the Swoosh conglomerate has never backed down from pursuing what’s next. Both the Nike Air Max Motif and Nike "2011 Black History Month" Collection Nike Zoom Kobe VI prove just that, even with obvious nods to both brand’s heritages. Furthermore, the 37-year-old Nike Dunk silhouette appeared in brand-new arrangements, which is impressive when considering the pattern has been in consistent rotation across in-line and Nike SB rosters for decades.

On the Three Stripes side of things, adidas shook up the sneaker and fashion worlds by unveiling its partnership with Gucci. Although much of the collection, which was unveiled on the runway in Milan, skews luxury instead of sportswear, it features at least a few pairs of footwear rooted in adidas Originals history. On the modern front, the Ultraboost 23 and nike miler dri-fit showcased the German sportswear institution’s commitment to the back, which isn’t always immediately appreciated. Nevertheless, both propositions have been refreshing for the footwear landscape, and have surely already laid the foundation for even bolder offerings in the works.

For a look at all that and more, including the NOCTA x Nike Hot Step Air Terra by Drake, check out our top headlines from February 19th to February 25th here below.

Jovani Hernandez, Editor

Jovani Hernandez joined Urlfreeze News in December 2019. He’s covered breaking news about adidas Yeezy and interviewed Reebok CEO Todd Krinsky amongst his 5,800 posts. A sub-5-hour-marathoner, he now enjoys running sneakers the most, but fondly reminisces about Nike Basketball and Sportswear from 2007 to 2014.