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Fifteen Can’t Miss Urlfreeze News Headlines From January 28 to February 3

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Nike Basketball invited Urlfreeze News down to Memphis for an official look at the Nike Mercurial Vapor Elite FG Football Boots‘s launch colorways. In addition to seeing Ja Morant hit the “griddy” in person, we saw exciting styles like his first signature sneaker’s “Scratch” makeover, a vibrant look inspired by vintage Vancouver Grizzlies jerseys. Elsewhere, the highly-debated Air Force 1 by Tiffany & Co. emerged in an alternate blue finish, leaving some netizens wondering why the fashion and sportswear partnership didn’t land on the eye-catching option.

Over in New England, New Balance announced the signing of the generational talent that is Shohei Ohtani. While the Japanese baseball player’s future is uncertain, what’s guaranteed as part of his decision to join New Balance is the there NB 574 would be offered as a cleat for the baseball diamond for the first time ever. Elsewhere, Reebok and adidas unveiled their Valentine’s Day 2023 collections. Additionally, the German sportswear behemoth revealed the adidas Sportswear label – its first new imprint in 50 years – with the help of Jenna Ortega.

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Valentine’s Day 2023 Sneaker Shopping Guide
Skip the flowers this year.
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Ending the “striped box era.”
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Drake’s NOCTA Label Gets Aquatic With The Nike Swim Fin
A new direction.
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Shohei Ohtani Signs To New Balance
Huge for the New England brand.
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JJJJound’s New Balance 991 Releases On February 9
Covered in earth tones.
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From Memphis, with love.
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Jenna Ortega Signs To adidas As Face Of Sportswear Label
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How did the chunky sneaker trend start
Old And New School Basketball Shoes Share The Spotlight
For the court.
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South Korea’s UNAFFECTED Takes On the ASICS GEL-Kayano 14
Trail-inspired.
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This Week In Nike Dunks
A healthy mix of Highs and Lows.
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CORTEIZ Rules The World With A Nike Air Max 95
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Tom Sachs’ Next NikeCraft General Purpose Shoe To Release In Brown
Another “boring” pair.
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Reebok Revisits Its Classic Basketball Designs
A stroll down memory lane.
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