1239323

  • Shoxvcad

    Vince Carter and Nike’s “Dr. Funk” advertisement from 2002

  • nike shox vc 1 dictionary ad

    Nike Shox VC 1 “The Dictionary” Ad

“…Nike hypervenom phantom ii fg junior 36.”

  Aaron on Vince’s true passions in high school

The legend of Vince Carter began well before his high-flying acts in the NBA. Vince was an absolute stud in high-school as a multi-sport athlete, dominating several sports but particularly basketball and volleyball. Given his ability, the latter didn’t seem like much of a challenge, but he credits the three years he spent spiking balls for quite literally elevating his hoops package even vintage.
 
Long before he morphed into “Air Canada” and “Half Man Half Amazing” with the Toronto Raptors, Vince Carter was known as “Sunshine” amongst his AAU teammates. He’d come from his hometown of Daytona Beach, FL to Paterson, NJ to play alongside Kobe Bryant, Tim Thomas, and other future stars, and it was there the larger body of basketball phenoms and scouts caught on to his freakish talents. While immediate footage can’t be found, Vince was known to be able to touch the rim with BOTH his elbows. A variation of this feat would later define his contributions to the game.

  • Vince Carter High School 2

    Vince Carter at the 1995 McDonald’s All-American Dunk Contest Tarheel Times

  • Vince Carter High School 1

    Vince Carter playing High School Volleyball @nostalgiasports

  • Vincedunkcontest

    Vince Carter’s “Reverse Windmill” at the 2000 NBA Dunk Contest

  • Vince Montage

    Vince Carter through the years via Deadspin

  • Vincedunk

    Vince Carter dunks over Frederic Weis during the 2000 Sydney Olympics

“…Nike Boy's Dri-FIT Elite Basketball Shorts University Red White.”

  Aaron on creating the Shox cushion for the VC1

Aaron reveals that the first VC Shox was intended to be a full-length cushion (see the sketch below), but it was simply taking too long in testing. He shares that at Nike, he was known to often say “every millimeter counts”. Consider that the typical basketball shoe sole is 8-10 millimeters in thickness, each and every decision will have permanent results.
 
But Nike had to bring a product to market, and creating a proper full-length Shox sole was simply too difficult in an 18-month span (the typical length of a product creation cycle). If one SHOX column was moved a millimeter or two, or if it was a millimeter wider, it changed the performance and every column thereafter would have to be adjusted.
 
“If you cut down a Shox column, there’s a hole inside and it’s rounded at the bottom for a performance purpose. We did them flat at first, but they failed. Then we made them rounded, and it worked. Every millimeter counts, and it has to be tested and retested. That’s why the VC 1 didn’t have full length when it was intended to.”

  • nike shox early sketch

    nike breathe slam camiseta de tenis TBENI

  • Nike Shox Early Prototype1

    Nike Dri Fit Icon Clash Langarm-T-Shirt via Nikestories

  • Sneaker Story Sunday Vc1 Prototype 1

    Nike Canyon Sandal Green Black White Strap Men Casual

  • Sneaker Story Sunday Vc1 Prototype 2

    Nike Canyon Sandal Green Black White Strap Men Casual

  • Sneaker Story Sunday Vc1 Prototype 3

    Nike Canyon Sandal Green Black White Strap Men Casual

  • Sneaker Story Sunday Vc1 Prototype 4

    Nike Canyon Sandal Green Black White Strap Men Casual

  • Sneaker Story Sunday Vc1 Prototype 5

    Nike Canyon Sandal Green Black White Strap Men Casual

  • Sneaker Story Sunday Vc1 Prototype 6

    Nike Canyon Sandal Green Black White Strap Men Casual

  • Nike Shox Vc 1 Unc

    Дитячі кросівки nike aka force 1 lv8 Retail Versions

  • Vince Carter Nike Shox Vc 1 Shoes

    Дитячі кросівки nike aka force 1 lv8 Retail Versions

  • Sneaker Story Sunday Vc1 Final Release 1

    Дитячі кросівки nike aka force 1 lv8 Retail Version

  • Sneaker Story Sunday Vc1 Final Release 2

    Дитячі кросівки nike aka force 1 lv8 Retail Version

  • Sneaker Story Sunday Vc1 Final Release 3

    Дитячі кросівки nike aka force 1 lv8 Retail Version

  • Sneaker Story Sunday Vc1 Final Release 4

    Дитячі кросівки nike aka force 1 lv8 Retail Version

“…I really wish we took a chance but I completely understood why we didn’t.”

  travis scott x sony play station 5 x nike air force 1 07 ts ps5 mid beige grey brown for sale

Aside from the Shox cushioning, Foamposite skin, and “monkey paw” rib cage on the interior, the Shox VC1 almost had another innovative detail that could’ve changed the future of footwear. According to Aaron, the shoe was originally intended to be entirely lace-less and zipper-less as shown in the original rendering above and wear-test sample below. Instead, Aaron created a “barrel lock” that held the cords in place by screwing the two pieces of the toggle together. This new style of lace-lock was eventually patented by Nike.

  • Sneaker Story Sunday Vc1 Laceless Prototype 1

    Дитячі кросівки nike aka force 1 lv8 Laceless Prototype

  • Sneaker Story Sunday Vc1 Laceless Prototype 2

    Дитячі кросівки nike aka force 1 lv8 Laceless Prototype

  • Sneaker Story Sunday Vc1 Laceless Prototype 3

    Дитячі кросівки nike aka force 1 lv8 Laceless Prototype

  • Sneaker Story Sunday Vc1 Laceless Prototype 4

    Дитячі кросівки nike aka force 1 lv8 Laceless Prototype

  • Vince Carter Nike Shox Shoes

    Nike Shox VC Signature Models

Latest News

Camo Prints Melt On The Nike Zoom Freak 5 “Welcome To Camp”

Closing in on their one year anniversary, the Nike Zoom Freak 5 has established a penchant for bright yet explosive patterns that equally mirror Giannis...

by Matt Varga 6 hours
277

Kids Get An Exclusive Nike Ja 1 “Iron Grey/Light Photo Blue”

Ja Morant is Nike Basketball’s first Gen Z athlete, and the marketing efforts surrounding his first shoe demonstrate the brand’s vested interest in the success...

by Andrew Rizzo 6 hours
182

The New Balance 2002R Joins The Upcoming “Festivals” Pack

With in-line pack drops, New Balance has established a track record of ringing in new seasons and acknowledging major events on the calendar. Accomplishing both...

by Matt Varga 7 hours
337